limra_familyLIMRA – Facts About Life Insurance:

  • Only 40% have individual life insurance
  • Among households saying they are likely to buy life insurance in the next 12 months, 35% say the reason they have not yet bought more life insurance is because no one has approached them about it
  • 50% of U.S. households (58 million) say they need more life insurance
  • 35% of U.S. households have no life insurance at all

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