LIMRA – Facts About Life Insurance:
- Only 40% have individual life insurance
- Among households saying they are likely to buy life insurance in the next 12 months, 35% say the reason they have not yet bought more life insurance is because no one has approached them about it
- 50% of U.S. households (58 million) say they need more life insurance
- 35% of U.S. households have no life insurance at all
Here is a tool to help you start…